PHL animation delegation generate $29-million sales in France festival   

Philippine animation studios generated millions in sales at the Annecy International Animation Film Festival and Market last month, according to the Department of Trade and Industry (DTI).In a news statement, DTI said 11 Philippine animation studios generated initial sales of $29 million during the film festival and market held in France in June 2023.The sales represented actual sales of $3.3 million and potential/under negotiation of $25.7 million derived from co-production, partnerships, and funding for their animation projects.“The engagements and leads generated by the participating companies in the Annecy Festival only prove further that Philippine original content and talent are world-class and can compete with other countries in the global market,” DTI Undersecretary Rafaelita Aldaba said.The Philippine delegation was composed of animation services and original content companies Abakada Studios, Animation Vertigo, Kampilan Productions, Leveret Group, Luminaut Pictures, Meowsmouse, and Taktyl Studios.The delegation also included TOEI Animation Phils Inc., Toon City (Morph Animation, Inc.), Top Draw Animation, TOP PEG Animation & Creative Studio, as well as partner associations Animation Council of the Philippines, Inc. (ACPI) and Creative Content Creators Association of the Philippines, Inc. (SIKAP).DTI said three of the participating studios, Leveret Group, Meowsmouse, and Taktyl Studios LLC, pitched their respective works during the Southeast Asia Partners Pitch competition held on June 13 and 14, 2023.To further promote the creative content of Philippine companies, the Film Development Council of the Philippines (FDCP) also hosted a Philippine Reception and Phili-Pitch at the Philippine Pavilion on June 15 where 10 companies pitched their original Filipino works. The winning pitch, Leader Bored by Taktyl Studios LLC, was awarded a travel grant to further support the promotion of their project internationally.DTI said the mission is among the projects being implemented by the DTI in support of the implementation of the Philippine Creative Industries Development Act, which aims to support institutional strengthening, development, growth of Filipino creatives, and sustainability of the Philippine Creative Industries.The DTI thru the Competitiveness and Innovation Group and Export Marketing Bureau and the FDCP, in partnership with the Department of Information and Communications Technology and the private sector represented by the Animation Council of the Philippines and Creative Content Creators Association of the Philippines, Inc., led this year’s mission to the annual festival, which gathered 16,000 attendees from all over the world. -30-