Shopee to help DOH entice Pinoys to get jabs

By Claudeth Mocon-Ciriaco

June 11, 2021

To help promote education about Covid-19 vaccines through in-app and social media initiatives, e-commerce platform Shopee said it has partnered with the Department of Health (DOH) to help encourage Filipinos to get vaccinated.


“This partnership symbolizes what we, in the Health Promotion Bureau, want to do—meet people where they are and make living healthy easy. That’s why we are thankful to use Shopee’s platform, one that effectively reaches and engages millions of Filipinos, to make RESBAKUNA reach a wider audience,” said Dr. Beverly Ho, director of the DOH’s Health Promotion Bureau.


Ho said the “immense potential the agency with Shopee holds, not only in increasing vaccine confidence but in improving overall health literacy among Filipinos, truly excites us.”


As the Philippines aims to vaccinate 70 percent of its population within 3 to 5 years, this partnership between Shopee and DOH is expected to augment the concerted effort of the private sector and local government units, to encourage Filipinos to get vaccinated and protect themselves and their loved ones against Covid-19.


While the local government rolls out Covid-19 vaccination programs, a Pulse Asia survey indicated a 61-percent vaccine hesitancy rate among Filipinos.


Filipinos remain resistant to vaccination due to concerns about potential side effects, uncertainty about efficacy, and skepticism.


For his part, Martin Yu, Director at Shopee Philippines, said, “Shopee is honored to partner with the Department of Health to educate Filipinos on the importance and benefits of vaccination.”


“Through our collaboration with DOH, we can provide the community with accurate and science-backed vaccine information. With proper education, we aim to raise the public’s awareness and hopefully encourage more people to get vaccinated.”


Starting this month until August, users can learn more about vaccines’ safety and effectiveness from DOH and World Health Organization representatives.


On June 23, 9:00 p.m., users can watch a discussion on “Fake vs Fact on Covid-19 Vaccine Safety and Efficacy” on Shopee Live. Shopee will post helpful information about the vaccines on its official social media pages. A separate microsite will also be available on the Shopee app.