Job Summary

Seeking an analytical, creative, and forward-thinking Digital Marketing Analyst (Graphic/Web) to drive and optimize commercial real estate lead generation at TFA Commercial Realty. This role combines data analytics, graphic design, and web management to create high-performing digital marketing campaigns, engaging visual content, and optimized web touchpoints that attract high-value commercial clients.

🚀 Fast-Track Your Application: If you actively test, explore, and integrate AI tools to supercharge your data analysis, workflow, and marketing performance, you will be guaranteed an immediate interview!

Key Responsibilities

• Paid Ads (Google & Meta Ads): Plan, create, manage, and continuously optimize paid search and social campaigns to drive quality leads and maximize ROI.
• Lead Generation Strategy: Analyze, develop, and implement targeted lead gen strategies to attract and convert high-value commercial prospects.
• Competitor & Market Analysis: Monitor industry trends, track competitor activities, and identify strategic growth opportunities.
• Email Marketing (Mailchimp): Design, schedule, and track email newsletters and nurture campaigns, managing audience segmentation and delivery performance.
• Graphic Design Support: Create and assist in developing engaging visual content (via Canva, Photoshop, or Illustrator) for ads, social media, and marketing materials.
• WordPress Website Maintenance: Perform basic website updates, manage content uploads, and make minor layout or text adjustments on WordPress.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Information Technology, or a related field.
• Proven experience in Digital Marketing, Performance Marketing, or Digital Advertising.
• Strong knowledge and hands-on experience with Google Ads and Meta Ads Manager.
• Experience in lead generation and conversion-focused digital marketing campaigns.
• Knowledge of Google Analytics, Google Search Console, and other digital analytics tools.
• Experience using Mailchimp or other email marketing platforms.
• Basic to intermediate knowledge of graphic design using tools such as Adobe Photoshop, Illustrator, Canva, or similar applications.
• Basic knowledge of WordPress website design and content management.
• Strong analytical and problem-solving skills with the ability to interpret marketing data and campaign performance.
• Experience in competitor research and market analysis.
• Good written and verbal communication skills.
• Highly organized, detail-oriented, proactive, and able to manage multiple projects simultaneously.

Preferred Skills

• Google Ads certification is an advantage.
• Meta Blueprint certification is an advantage.
• Knowledge of SEO and content marketing is a plus.
• Experience with WordPress page builders such as Divi is a plus.
• Experience with Google Tag Manager, Meta Pixel, conversion tracking, and remarketing is an advantage.
• Experience in real estate, property, B2B, or lead generation marketing is a plus.

Benefits & Perks

• Performance-based variable pay opportunities.
• HMO coverage upon regularization.
• Flexible and accommodating work hours.
• Mentorship and dynamic work culture.
• Exposure to commercial real estate and emerging industries.
• TFA is an ethical, compassionate, and outcome-oriented employer run by enlightened management and can offer flexible and accommodating work hours.