Job Summary
Seeking an analytical, creative, and forward-thinking Digital Marketing Analyst to drive and optimize commercial real estate lead generation at TFA Commercial Realty.

This role combines digital advertising, data analytics, graphic/web design, and modern AI-driven marketing workflows. We are looking for candidates who actively leverage generative AI and modern automation tools to accelerate content execution, enhance campaign analytics, and supercharge marketing productivity to deliver high-value commercial real estate leads.

Key Responsibilities
* AI & Workflow Integration (Core Focus): Continuously explore, test, and integrate modern AI software and automation applications to optimize marketing performance, streamline campaign creation, and elevate analytics.
* Paid Ads Management (Google & Meta Ads): Plan, create, manage, and continuously optimize paid search and social campaigns to drive quality leads and maximize campaign ROI.
* Lead Generation Strategy: Develop, test, and execute targeted multi-channel lead generation strategies tailored to attract and convert commercial prospects.
* Competitor & Market Analysis: Monitor commercial real estate trends, analyze competitor strategies, and identify strategic growth opportunities using AI and data analytics tools.
* Email Marketing (Mailchimp): Design, schedule, segment, and analyze email newsletters and lead-nurturing campaigns.
* Graphic Design Support: Create engaging visual content using Canva, Adobe Photoshop, or Illustrator (supplemented by AI design tools) for ads, social media, and sales collateral.
* WordPress Website Maintenance: Perform basic website updates, manage content uploads, and execute minor layout/copy adjustments on WordPress.

Qualifications
* AI Tool Proficiency (Required): Demonstrated proficiency or strong practical experience using AI tools to streamline research, copywriting, design, or data analysis.
* Education & Experience: Bachelor’s degree in Marketing, Digital Marketing, Communications, IT, or a related field; proven experience in Digital Marketing, Performance Marketing, or Digital Advertising.
* Paid Advertising: Strong hands-on experience managing and optimizing Google Ads and Meta Ads Manager campaigns.
* Analytics & Reporting: Familiarity with Google Analytics, Google Search Console, and interpreting campaign metrics into actionable insights.
* Email & Design Capabilities: Practical experience with Mailchimp (or similar email platforms) and basic-to-intermediate skills in Adobe Photoshop, Illustrator, or Canva.
* CMS Knowledge: Working knowledge of WordPress website content management and layout updates.
* Soft Skills: Highly organized, detail-oriented, proactive, and analytical with strong written and verbal communication skills.

Preferred Skills (Advantage)
Experience with WordPress page builders (e.g., Divi, Elementor).
Experience with Google Tag Manager, Meta Pixel setup, conversion tracking, and remarketing.
Google Ads or Meta Blueprint certifications.
Experience in commercial real estate, B2B marketing, or high-value lead generation.

Benefits & Perks
Competitive Starting Salary: PHP 35,000+
Performance-based variable pay opportunities.
HMO coverage upon regularization.
Flexible and accommodating work hours.
Mentorship and exposure to commercial real estate and emerging industries.
TFA is an ethical, compassionate, and outcome-oriented employer run by enlightened management.